Brandcast, Germany’s biggest YouTube event, promised to be an extra-special event: In 2015, it celebrated the video platform’s 10th anniversary. To mark the occasion, Tempelhof Airport treated 500 invited guests to a media show, splashed across a 32-metre wide, kinetic LED wall.
B-Reel commissioned m box to animate and produce all film-based contents of the 90-minute show. m box designed and produced motion graphic elements and media-based stage backdrops for all parts of the show, YouTuber presentations and music acts. The look was defined by a combination of bold watercolour/oil paint brushstrokes and hand-painted artworks to underscore the YouTube culture’s DIY spirit.