Elastique tasked m box with the animation and programming of an Oculus Rift VR installation as well as the programming of seven reactive media pillars in the green IQ area of Vaillant’s ISH 2015 trade fair booth in Frankfurt.
Green vision: In a minimalist, silvery-white tech landscape, visitors were invited to explore various themed areas on their own through an Oculus Rift VR headset: Here, they could experience Vaillant’s future product realm in a playful and immersive way. Among others, the journey led viewers to an abstracted fuel cell, overflew various aspects of urban energy management and followed the stages of long-term heat storage solutions across an expansive timeline. An iPad was on hand for language selection and controls of the stations.
Green IQ area: Films by Elastique, displayed on the vertical media pillars, were controlled and activated in a very tactile way: Visitors could interact with the films by touching different objects like grass or metal or by rotating translucent product exhibits. One of the pillars even offered a selfie mode once guests exceeded a threshold value through vigorous cranking motions.