We use cookies.   We want to make our websites more user-friendly and continuously improve them, ensure optimal performance and analyze user behavior. Google marketing products are only used if you click on "Agree". You can find further information and decision options in our data protection and cookie information .
Continue without Google Marketing Products
Agree
☰
  • Portfolio
  • About
  • DE
  • Spatial media design
  • Interactive installations

"The Treasure" Saudi Arabia - Expo 2010

It is with an extraordinary architectural concept – a stylised ship’s hull floating on columns – that Saudi Arabia presented itself at the Expo 2010 in Shanghai. Standing on a moving walkway, the visitor slowly glides across a bridge in the main room. Below is a concave projection surface and in the centre and on the ceiling a densely patterned mirrored mosaic. Against a backdrop of sounds, a composition consisting of floral forms and oriental patterns emerges from the centre of the room, streams across the floor and walls and is caught in the mirrored mosaic on the ceiling, which reflects it on into infinity.

The viewer is in the centre – around him an undulating sea of colours and forms – and is permanently caught up in and moved by intensive impulses of movement and new aural and visual impressions. In this atmospheric density of corporeal and sensual experience, the recipient senses the country’s beauty, tradition and pride, but also its energy and pioneering spirit, on a deeply emotional level. The extraordinary projection surface and the integration of the viewer bridge was a challenge in terms of the conceptional and the technical realisation.

Directed by Marc Tamschick, m box realised the motion design that did justice to this demanding space in both a conceptual and a technical manner and which transports the content in an aesthetic form. Twenty-five HD video projectors flood the space with a completely seamless image that is created from IMAX and generated material.

A Tamschick Media+Space GmbH production in cooperation with m box bewegtbild GmbH.

    Project services:

    • concept and design
    • Image- and Filmproduction
    • 3D Animation and VFX

    Format:

    • Spatial media design
    • Exhibition and Museum
    • Immersive 360° Experience

    Facts:

    Location: Shanghai, China
    Year: 2010
    Lead Agency: GPD - Sevilla
    Client/Partner: Tamschick Media+Space GmbH
    Concept/Director: Marc Tamschick
    Format: 9216 x 3072 Pixel
    Music: Bluwi - Music and Sounddesign
    Awards: ADC, 2011, SilberNew York Festival, 2011, Bronze World MedalIF Award, 2011, Communication Design, GoldAnnual Multimedia, 2011, Ausgewählte ArbeitRed Dot Design Award, 2010, Best Of The Best
m box bewegtbild GmbH
Imprint Newsletter
Ackerstrasse 19
10115 Berlin
+49 (0) 30 240 87 81 0
info@m-box.de
Imprint Newsletter