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  • Spatial media design and scenography
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Telekom Magenta1 Mapping

At IFA 2014, Telekom launched its new Magenta 1 pricing scheme via a large-scale mapping production. Based on a concept and architecture by q bus, the Magenta 1 CI was staged in space to impressive effect using hundreds of physical “trixel elements” affixed to the stand’s exterior surfaces as well as a central sculpture.

m box brought these trixels to life via generative projection mapping – and then combined these projections with large-scale embedded moving images. To this end, the m box media servers served a total of 48 projectors with graphic modules – all generated in real-time. This generative feed enabled flexible adjustments of the contents on location and optimization for spatial effects.

The basic atmospheric visuals (several scenic loops) were regularly interrupted by an immersive 1-minute “Magenta Eins” production: Throughout this interlude, the entire trade fair booth underwent an even more striking media transformation due to further dimming of the lights and a synchronized 360° soundtrack.

In addition, m box also programmed and designed audio-reactive modules for band PAs and a stage performance with laser tracking controls for the central media sculpture.

    Project services:

    • concept and design
    • Image- and Filmproduction
    • music and sound design
    • coding
    • technical implementation

    Format:

    • Spatial media design
    • Trade shows
    • Projectionmapping
    • VVVV Installation

    Facts:

    Year: 2014
    Location: Ifa, Berlin
    Client: Deutsche Telekom AG
    Agency: q-bus Mediatektur GmbH
    Architecture: q-bus Mediatektur GmbH
    Music: Klangerfinder GmbH & Co. KG
    Format: Projectionmapping, 48 Projectors, Resolution ca. 45.000 x 1200 Pixel
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