Mercedes GLE China Launch Show

Together with OSK and choreographer Alex Burgos, m box devised the concept for this glamorous show event. M box also produced all film-based contents accompanying the 3-minute show act and supervised the visual show part on location.

The latest generation of the GLE SUV captured the hearts of a large audience at the imposing launch show at Chongqing, China. On an L-shaped LED surface, dancers interacted with five abstract, animated experience realms designed to interpret the car’s theme of “Master of all Terrains” – allowing the SUV to shine in all facets of everyday life.