Mercedes E-Class Launchshow China

Media show production to highlight the world premiere of the Mercedes E-Class L Edition at Auto China 2016 in Beijing.

Together with OSK, choreographer Alex Burgos and composer Wolfgang Simm, m box devised and realised the event’s multimedia stage design across three LED panels. After a rather traditional opening phase and the preceding presentations, the show’s imagery deliberately underscored the show’s shift from the past into the networked present and all the way into the future.

Beyond the main performance’s design, production and animation, m box also produced an interactive wall installation and took care of the entire event’s media server programming and feed on location.

short docu