For Telekom’s annual Dialog Day 2014 m box designed and produced on behalf of Saatchi & Saatchi Pro continuous cinematic and graphical event visuals that served as a visual framework for the three-day event. In line with the event’s theme “Digital Fast Track – Made in Germany” and location, the Porsche visitor centre in Leipzig, cinematic and graphical motorsport analogies, combined with high-tech and Telekom topics, set the overall scene.
Each event segment opened with a musical intro by e-violinist Anna Phoebe and accompanying audio-reactive, generative live visuals by m box. Besides several film clips, bumpers and backdrops, m box also produced a continuous keynote presentation for speaker Dirk Backofen (head of marketing, business clients) in the guise of the 2015 digital starting grid and featuring detailed animations.
All visuals were projected onto an 18-metre, high-res 2.8 mm LED screen via the m box m-wall media server.